Turkey Hunting Equipment Around the Beginning of Fall Each Year,about 2.7 Million Turkey

question 94

Multiple Choice

Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.It is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.Primos Hunting Calls is another company that manufactures wild turkey callers.It claims each of its callers is able to cluck,shriek,and kee-kee (three sounds that have been known to attract the wild turkey) .If you buy one of Cost's callers,you are limited to one sound.In this way,Primos has implemented a(n) _____ strategy.

• A) multisegment
• B) product differentiation
• C) undifferentiated marketing
• D) target market
• E) repositioning

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Definitions:

Service Hours

The total hours spent by an organization or employee providing services to clients or working on service-related tasks.

Economic Value

The value of an asset deriving from its ability to generate income or its potential use in producing goods and services.

Useful Life

The estimated duration a fixed asset is expected to be economically useful to the owner, determining its depreciation rate.

Operating Costs

Expenses associated with the day-to-day functions of a business, excluding cost of goods sold but including costs like rent, utilities, and payroll.