What Is a Segmentation Base (Or Segmentation Variable)? Name the Common

question 22

Essay

What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.

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Definitions:

Pigouvian Tax

A tax imposed on any market activity that generates negative externalities, intended to correct the market outcome.

Sulfur Dioxide

A colorless gas with a sharp smell, produced by burning fossil fuels and volcanic eruptions, often associated with air pollution and acid rain.

Marginal Social Cost

The total cost to society of producing one additional unit of a good or service, including both the private costs and any external costs.

Pigouvian Taxes

Taxes designed to reduce external costs.