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Explain What Is Meant by Positioning and Describe the Bases

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Essay

Explain what is meant by positioning and describe the bases marketers use to position products and services.


Definitions:

Secondary Victimization

The additional trauma that victims may experience through the responses of institutions and individuals to them.

Grief Process

A series of emotional stages that individuals go through following the loss of a loved one or significant life changes.

Psychodynamic Model

A psychological theory or approach that emphasizes unconscious psychological processes (e.g., wishes, fears) and contends that childhood experiences are crucial in shaping adult personality.

Affect Regulation

The process of managing one's emotional state to adaptively respond to situations and maintain emotional equilibrium.

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