The Owner of a Small Chain of Local Coffeehouses Could

question 90

Multiple Choice

The owner of a small chain of local coffeehouses could use _____ to determine why customers do not seem to like her coffeehouse's new location.

• A) transactional marketing
• B) public relations
• C) an EDI system
• D) market synergy
• E) marketing research

---

Definitions:

Surveys

Research methods involving the collection of data from a predefined group of respondents.

Adults

Individuals who have reached the age at which they are considered legally responsible for their actions and fully developed physically.

Common Disorders

Refers to frequently occurring mental or physical illnesses that impact a large portion of the population.

Anxiety Disorders

A group of mental health diagnoses that lead to excessive nervousness, fear, apprehension, and worry.