A Major Limitation of the Mall Intercept Interview Is

question 117

Multiple Choice

A major limitation of the mall intercept interview is:

• A) the difficulty of measuring attitudes and opinions
• B) the need to interview people standing up
• C) its high cost relative to in-home interviews
• D) the difficulty of demonstrating new products
• E) the difficulty of obtaining a representative sample of the population of interest

---

Definitions:

Violent Video Games

Video games that feature scenes of violence, which can include physical fights, use of weapons, or other aggressive behaviors.

Increase Aggression

To heighten or amplify hostile or violent behaviors towards others.

Sexual Assault

An act of forcing, coercing, or manipulating someone into unwanted sexual activity without their consent.

Individual Motivations

Personal drives or reasons that propel people to act or behave in certain ways, shaped by desires, goals, and values.