All of the Following Statements Explain the Success of Internet

question 174

Multiple Choice

All of the following statements explain the success of Internet marketing research EXCEPT:

• A) It allows for faster and better decision making through more rapid access to business intelligence.
• B) It slashes labor- and time-intensive research activities and associated costs.
• C) Its use makes it much easier to conduct follow-up studies.
• D) It improves the ability to respond quickly to customer needs and market shifts.
• E) It relieves the researcher of having to determine the research design.

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Definitions:

Perceptual Adaptation

The ability of the body to adjust to an environment by filtering out distractions and adjusting to new stimuli.

Stimuli Grouping

The cognitive process of organizing elements of the environment into coherent units, often based on principles such as similarity or proximity.

Conscious Awareness

Being mentally alert and having knowledge of one's own thoughts, feelings, and sensations at a given moment.

Perceptual Adaptation

The ability of the body to adjust to an environment by filtering out distractions and focusing on important elements.