_____ Is Studying Microscopic Changes in Skin Moisture,heart Rate,brain Waves,and

question 113

Multiple Choice

_____ is studying microscopic changes in skin moisture,heart rate,brain waves,and other biometrics to see how consumers react to things such as package designs and ads.

• A) Eye tracking
• B) Neuromarketing
• C) Body monitoring
• D) Bio-marketing
• E) Relationship marketing

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Definitions:

Distributive Negotiation

Focuses on ‘win–lose’ claims made by each party for certain preferred outcomes.

Win-Lose Claims

Situations in negotiations or disputes where one party's gain is directly at the expense of another, creating a winner and a loser.

Principled

Operating according to ethical standards and specific, often moral, principles.

Avoidance

Pretends that a conflict doesn’t really exist.