Marketing Research Is Important to Management Because It Helps Managers

question 163

Essay

Marketing research is important to management because it helps managers in several ways.Discuss three major benefits of marketing research to managers.

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Definitions:

Right to Sue

The legal right of an individual or entity to bring a lawsuit against another party in a court of law.

Unilateral Contract

A contract where one party makes a promise in exchange for an act by another party.

Bilateral Contract

An agreement involving two parties where each side has made a promise to the other.

Quasi-Contract

An obligation imposed by law in the absence of a formal contract to prevent unjust enrichment.