_____ Is the Creation of a Large Computerized File of Customers

question 134

Multiple Choice

_____ is the creation of a large computerized file of customers' and potential customers' names,profiles,and purchase patterns.

• A) Electronic targeting
• B) Sampling procedure specification
• C) Database marketing
• D) Competitive data mining
• E) Consumer behavior marketing

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Definitions:

Commercial Electronic Information

Data and messages related to the conduct of commerce that are transmitted electronically.

Obligation

A legal or moral duty or responsibility requiring individuals or entities to act or perform in a certain manner, often enforceable by law.

Privacy Commissioner

An official or regulatory body responsible for overseeing and enforcing laws related to privacy and data protection.

Tort

A legal wrong committed against a person or property, independent of contracts, for which the law provides a remedy.