All of the Following Are Benefits and Insights Provided by Mystery

question 186

Multiple Choice

All of the following are benefits and insights provided by mystery shopping EXCEPT:

• A) identifying differences in the customer experience across different times of day,location,product/service types,and other potential sources of variation in the product/service quality
• B) enabling marketers to examine the gap between promises made through advertising/sales promotion and actual service delivery
• C) enabling an organization to monitor compliance with product/service delivery standards and specifications
• D) understanding the most profitable means of a marketing a product or service
• E) helping monitor the impact of training and performance improvement initiatives

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Definitions:

Equilibrium Value

The price or point at which the quantity of a product demanded equals the quantity supplied, leading to market stability.

Marginal Product

The additional output that can be produced by adding one more unit of a specific input, holding all other inputs constant.

Factor Market

A marketplace for the services of a factor of production, such as labor, capital, or land, where these are bought and sold.

Marginal Productivity

Refers to the increase in output that arises from an additional unit of input, assuming all other factors of production remain constant.