While Discussing an Upcoming Marketing Research Study of How the Home

question 201

Multiple Choice

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

• A) A nonprobability sample
• B) A quota sample
• C) A convenience sample
• D) A probability sample
• E) A field service sample

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Definitions:

Nominal Data

Data classified into categories that cannot be ordered or ranked, used for labeling variables without a quantitative value.

Frequency

The number of times an event or value occurs in a dataset, often represented in a frequency distribution table or histogram.

Proportion

A mathematical ratio indicating the relationship in quantity, amount, or size between parts of a whole.

Nominal

Pertaining to data that can be categorized but not ranked or ordered; involves naming or labeling attributes.