A Regional Supermarket Chain Gathers Monthly Information from the Same

question 20

Multiple Choice

A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotions the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.This is an example of:

• A) the use of a people meter
• B) a scanner-based research system
• C) an EDI study
• D) a CLT interview
• E) machinated observation

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Definitions:

Installation Costs

The expenses associated with setting up equipment or machinery for use, which can include labor, materials, and other direct or indirect costs.

Freight

The charge imposed for the transport of goods by sea, air, or land.

Property, Plant, and Equipment

Property, Plant, and Equipment (PP&E) are tangible assets that are expected to be used in operations for more than one period.

Patent

An exclusive right to sell or produce one’s discovery or invention. A patent is good for 20 years.