University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 115

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Which role of marketing research is represented if the student researchers address "what if" questions,such as examining the outcomes if all the degree programs were available online?

• A) predictive
• B) proscriptive
• C) descriptive
• D) diagnostic
• E) normative

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Definitions:

Major

(Rephrased) Pertaining to the main or largest part of something, often used to describe the primary outcome or component in various contexts.

Neopentyl Alcohol

A tertiary alcohol that is structured with four carbon atoms making up the neopentyl group, known for its use in organic synthesis.

4,4-dimethylpentan-2-ol

An organic compound, a type of alcohol with the molecular formula C7H16O, characterized by two methyl groups and a hydroxyl group attached to a pentane chain.

Reagents

Reagents are substances or compounds added to a system to cause a chemical reaction or test if a reaction occurs.