A Consumer Who Consistently and Repeatedly Purchases the Same Brand

question 79

Multiple Choice

A consumer who consistently and repeatedly purchases the same brand is said to have:

• A) brand loyalty
• B) product equity
• C) product loyalty
• D) product repetition
• E) store loyalty

---

Definitions:

Technological Forces

Factors related to technological advancements and innovations that affect the business environment, influencing product development, production processes, and the market.

ImageTwin

ImageTwin may refer to digital or technological solutions aimed at creating virtual replicas or digital twins of physical objects or images, but without more context, the term's exact meaning could vary.

3-D Image

A visual representation that provides the perception of depth, creating a three-dimensional effect on a two-dimensional surface.

Marketing Environment

It refers to the external factors and forces that impact a company's ability to develop and maintain successful customer relationships.