Choice Homes,Inc

question 99

Multiple Choice

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city.This strategy represents a:

• A) quality modification
• B) product line extension
• C) style modification
• D) product line contraction
• E) functional modification

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Definitions:

Cognitive Functioning

Involves mental processes such as thinking, reasoning, remembering, problem-solving, and decision-making.

Pessimists

Individuals who generally expect negative outcomes or focus on the worst aspects of situations.

Learned Helplessness

A condition where a person suffers from a sense of powerlessness, arising from traumatic events or persistent failure to succeed.

Depression

An emotional wellness issue where an individual experiences constant feelings of sadness or has a diminished interest in activities, significantly affecting their daily living.