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When Consumers Think of Nestlé,they Probably Think of Chocolate

question 130

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When consumers think of Nestlé,they probably think of chocolate.Historically,though,Nestlé's confectionary business is its weakest area.Based in Switzerland,it is the world's Nestlé
largest food company,with a brand arsenal of Nescafe,Jenny Craig,Perrier,Purina,and PowerBar,just to name a few of its 30 product lines.Nestlé is hoping to become the "world's leading health,nutrition,and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart,bone,gut,and other health.Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat.Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction.Critics claim this new focus could hurt the company's existing brands if the new products fail.Additionally,it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.Some of Nestlé's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

Definitions:

Revenue

Revenue is the total amount of money received by a company for goods sold or services provided during a certain period of time.

Pairs

Objects considered together because of their relationship or similarity, often used in the context of programming or data analysis.

Students

Individuals engaged in learning, either in formal educational institutions or through informal means, focused on acquiring knowledge or skills.

Zero Net Difference

When the difference between expense and revenue equals zero; meaning that the values of both are equal; also called breakeven points when revenue and expenses are graphed on the same coordinate plane.