Name and Briefly Define the Four Categories of Consumer Products

question 113

Essay

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

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Definitions:

Corrective Facework

Efforts to correct what one perceives as a negative perception of oneself on the part of others.

Positive Facework

involves communication strategies aimed at enhancing, maintaining, or attempting to restore an individual's self-esteem or positive social image.

Preventative Facework

Efforts to maintain and enhance one’s positive self-perceptions.

Aggressive Facework

Communication strategies used to assert one's identity, often at the expense of others, through forceful or dominant behaviors.