Smith-Binney's Crayola Makes Various Products,all Targeted Toward Elementary School Children

question 55

Essay

Smith-Binney's Crayola makes various products,all targeted toward elementary school children.Drawing,painting,and supply items are sold at convenience stores,toy stores,and grocery stores.Clothing is sold in department stores.Crayola might arrange its product items in the following way:
$\begin{array}{lll} \text {Drawing/Painting }& \text { Supplies}& \text {Textiles }\\\hline\text { Crayons, regular wax } & \text { Crayon sharpeners } & \text { Boys' clothing } \\\text { Crayons, fluorescent } & \text { Paint brushes } & \text { Girls' clothing } \\\text { Markers, regular } & \text { Scissors } & \text { Bed and bath linens } \\\text { Markers, washable } & \text { Glue } & \\\text { Watercolor paints } & \text { Storage cases } & \\\text { Acrylic paints } & &\\\text { cjalk\\} \end{array}$
What is the product mix width for Crayola? What is its product line depth?

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Definitions:

Alcoholism

a chronic disease characterized by uncontrollable drinking and preoccupation with alcohol, often leading to physical and psychological dependence.

Ethnic Groups

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Alcoholism

A chronic condition characterized by an uncontrollable urge to consume alcohol despite adverse consequences to health, social life, and personal responsibilities.

Italian and Chinese Americans

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