Firms Increase the Depth of Their Product Lines for All

question 47

Multiple Choice

Firms increase the depth of their product lines for all of the following reasons EXCEPT:

• A) to attract buyers with different preferences
• B) to diversify risk
• C) to further segment the market
• D) to capitalize on economies of scale
• E) to even out seasonal sales patterns

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Definitions:

Thanatos

In psychoanalytic theory, the death drive, representing an unconscious desire for destruction and an instinctual pull towards death.

Drives Satisfaction

The process of fulfilling biological and psychological needs or desires that motivate behaviors.

Superego

In psychoanalytic theory, the part of personality that represents internalized moral standards and ideals, guiding behavior towards socially acceptable actions.

Archetype

In psychology, universal, innate models or symbols found in the unconscious that shape human thoughts, behaviors, and experiences.