Which of the Following Statements Describes an Advantage to Retailers

question 150

Multiple Choice

Which of the following statements describes an advantage to retailers associated with developing their own brands?

• A) Dealers must market the brand,thus cutting into the gross margin.
• B) Higher profits are available on private brands.
• C) Private brands,particularly those owned by discounters,are perceived to be of a higher quality.
• D) Dealers often buy in large quantities and thus always have a ready supply.
• E) Private brands are normally delivered more promptly by the manufacturer.