When a Company Uses Different Brand Names for Different Products,it

question 148

Multiple Choice

When a company uses different brand names for different products,it is using _____ branding.

• A) private
• B) generic
• C) compound
• D) family
• E) individual

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Definitions:

Described

Having been given a detailed account or depiction of something in words.

Young-Helmholtz Theory

A theory of color vision proposing that the eye contains three types of color receptors sensitive to red, green, and blue, which can produce the perception of all colors through their combined activity.

Primary Color

A base color that cannot be created by combining other colors in the color spectrum, usually red, blue, and yellow in traditional color theory.

Discriminate

to distinguish or differentiate between things or people based on certain criteria, which can be both positive, such as recognizing differences, and negative, leading to prejudice.