Smith-Binney's Crayola Makes Various Products,all Targeted Toward Elementary School Children

question 55

Essay

Smith-Binney's Crayola makes various products,all targeted toward elementary school children.Drawing,painting,and supply items are sold at convenience stores,toy stores,and grocery stores.Clothing is sold in department stores.Crayola might arrange its product items in the following way:
$\begin{array}{lll} \text {Drawing/Painting }& \text { Supplies}& \text {Textiles }\\\hline\text { Crayons, regular wax } & \text { Crayon sharpeners } & \text { Boys' clothing } \\\text { Crayons, fluorescent } & \text { Paint brushes } & \text { Girls' clothing } \\\text { Markers, regular } & \text { Scissors } & \text { Bed and bath linens } \\\text { Markers, washable } & \text { Glue } & \\\text { Watercolor paints } & \text { Storage cases } & \\\text { Acrylic paints } & &\\\text { cjalk\\} \end{array}$
What is the product mix width for Crayola? What is its product line depth?

---

Definitions:

Adjustment Requests

Formal or informal requests made to modify procedures, conditions, or environments to better fit individual or group needs.

Customer Fault

Situations where a customer's actions or decisions lead to a problem or error in the product or service experience.

Natural Dyes

Colorants derived from plants, minerals, or animals, used for coloring fabrics and materials without synthetic chemicals.

Customer Service Executive

A professional role focused on managing customer interactions, addressing their concerns, and enhancing their experience with a company or product.