Marketers Consider All of the Following Examples of New Products

question 60

Multiple Choice

Marketers consider all of the following examples of new products EXCEPT:

• A) a 2010 model year automobile with the same style,parts,and color as the 2009 model
• B) the addition of a management consultant service to a company that once specialized in investment management
• C) a new design for Reach brand toothbrushes
• D) a new flavor of Ben & Jerry's brand ice cream
• E) the development of a less-painful procedure for the treatment of varicose veins

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Definitions:

Assimilation

The process by which living organisms integrate nutrients from their environment into their own biological processes.

Assimilation

The process by which living organisms integrate nutrients from their environment to carry out biological functions.

Rain Shadow

A dry area on the leeward side of a mountainous area, where rainfall is significantly reduced due to the blocking of rain-bearing winds.

Rhizobium

A genus of bacteria that forms symbiotic relationships with legumes, fixing nitrogen from the air into a form that plants can use for growth.