Heinz Is Expected to Introduce More Than 400 New Products

question 131

Multiple Choice

Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?

• A) Discontinuous innovation
• B) New-to-market
• C) New product line
• D) Lower-priced products
• E) Addition to existing product line

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Definitions:

Technological Control

The use of various forms of organizational technology to control worker productivity.

Time Limit

A specified duration within which an activity, task, or operation must be started or completed.

Open-note

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A professional path where individuals work for themselves, taking on contracts from various organizations or clients rather than being employed by a single company.