For Years,Diet Dr

question 114

Multiple Choice

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

• A) discontinuous innovation
• B) niche
• C) new-product-line
• D) retargeting
• E) repositioning

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Definitions:

Technological Change

Innovations and advancements in technology that improve processes, products, or services.

Internal

Pertaining to or situated within the interior of something, often referring to processes or affairs happening within an organization or entity.

Profit Motive

The intent to achieve financial gain, which drives individuals and companies to engage in business activities.

Government Subsidies

Financial support provided by the government to firms, individuals, or other governmental bodies, often aimed at promoting economic and social policies.