The Same Manufacturer Produces Hanes,Playtex,and Bali Clothing for Women

question 17

Multiple Choice

The same manufacturer produces Hanes,Playtex,and Bali clothing for women.This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas,such as jewelry,wide shoes,and belts.The manufacturer used a research technique called a:

• A) focus group
• B) brainstorming session
• C) buying center
• D) product-review committee
• E) venture team

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Definitions:

Physical Activity

An activity that requires bodily movement, producing an increase in heart rate and energy expenditure beyond resting levels.

Prevention Strategy

A plan or approach designed to avert or reduce the risk of diseases and other health problems before they occur.

Sodium

A chemical element (Na) that plays a crucial role in maintaining normal fluid balance and is necessary for proper muscle and nerve function.

Processed Foods

Foods that have been altered from their natural state, often for safety reasons or convenience, which can sometimes lead to reduced nutritional value.