The MOST Important Factor in Successful New-Product Introduction Is

question 93

Multiple Choice

The MOST important factor in successful new-product introduction is:

• A) a good match between the product and market needs
• B) strong company leadership
• C) an obsession with quantity rather than quality
• D) a project-based team approach to new-product development
• E) a history of carefully listening to customers

---

Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Unconditioned Stimulus

In the context of classical conditioning, a stimulus which innately and automatically induces a response without the necessity of prior education.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of rest and with no further conditioning.

Addiction

A chronic, relapsing disorder characterized by compulsive drug seeking, continued use despite harmful consequences, and long-lasting changes in the brain.