The Main Goal of the Global Product Development Process Is

question 19

Multiple Choice

The main goal of the global product development process is to:

• A) come up with a single standard product or product line suitable for all global markets
• B) expand the number of different new-product offerings so that individual country needs are more likely to be met
• C) develop every product for potential worldwide distribution and adaptation to other countries
• D) come up with new-product ideas in the United States and use global markets as test markets
• E) repeat the steps in the process with marketing teams in each and every foreign country targeted

---

Definitions:

Cross-Functional Communication

This refers to the exchange of information and collaboration between different departments or disciplines within an organization to achieve a common goal.

Cross-Functional Team

A group of individuals with different expertise and from various departments within an organization, working together towards a common goal.

Contextual Influences

External factors or circumstances that surround an individual or organization, significantly impacting perceptions, behaviors, and decision-making processes.

Composition

Refers to the way in which something is made up or formed, acknowledging the parts or elements that constitute the whole.