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Biopure Corp

question 167

Multiple Choice

Biopure Corp.is developing a human blood substitute called Hemopure.Unlike like donated human blood that needs to be refrigerated and expires after a short period of time,Hemopure is shelf-stable and can be stored for two years or more.Also,it does not need to be matched to a person's blood type like donated blood does.These factors make it well-suited for trauma cases where blood must be transfused at an accident site or on the battlefield.Which product characteristic influencing the rate of adoption does this represent?

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