The Marketing Manager for a Company That Manufactures Pet Foods

question 82

Multiple Choice

The marketing manager for a company that manufactures pet foods wants to base the marketing strategy she implements for the company's products on the product life cycle stages.In order to do this,she should:

• A) add new ingredients to products that enter the maturity stage of the product life cycle
• B) start test marketing new products every time an existing product enters the maturity stage of its product life cycle
• C) change all private brands to generic brands once a product reaches the maturity stage
• D) create a line extension for every product the company makes as soon the product leaves the introductory stage of its product life cycle
• E) change the labels on its products as they change stages of the life cycle

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Definitions:

Transnational Corporations

Large companies that operate and distribute products or services in multiple countries beyond their home base, often influencing global trade and economy.

Globalization

A political, economic, and cultural process that involves the intensification of consciousness of the world as a whole and an increased interdependence between nation-states and cultures.

Commodification of Love

The process by which genuine emotional and relational experiences of love are transformed into commercial and transactional relationships.

Live-in Nanny

An individual employed to care for a family's children within their home, often provided with lodging and sometimes meals as part of their compensation.