Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 174

Multiple Choice

Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure--a cigar-shaped minnow--in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2008.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21ˢᵗ century."
-Refer to Rapala.After the trade show,the newest lure made by Rapala will enter which stage of the new-product development process?

• A) Commercialization
• B) Idea generation
• C) Idea screening
• D) Concept testing
• E) Product development

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Definitions:

Sternocostal

Pertaining to the region or articulations where the ribs meet the sternum, crucial for rib cage flexibility and resilience.

Intervertebral

Pertaining to the space or area between adjacent vertebrae in the spine.

Articular Capsule

A fibrous envelope that encloses a synovial joint, providing structural support.

Synovial Fluid

A lubricating fluid produced by the synovial membrane, found in joint cavities to reduce friction.