Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 77

Multiple Choice

Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure--a cigar-shaped minnow--in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2008.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21ˢᵗ century."
-Refer to Rapala.Fishing lures are most likely in the _____ stage of their product life cycle.

• A) saturation
• B) maturity
• C) growth
• D) innovation
• E) decline

---

Definitions:

Water-Vascular System

Of echinoderms, a system of fluid-filled tubes and tube feet that function in locomotion.

Echinoderms

A phylum of marine animals characterized by radial symmetry, a calcareous skeleton, and a water vascular system, includes starfish and sea urchins.

Radial Symmetry

A form of symmetry found in some organisms, where body parts or structures radiate from a central point, allowing for multiple planes of symmetry.

Mantle

The layer of the earth between the crust and the outer core, involved in tectonic movements and volcanic activity.