Describe the Idea Screening Stage of the New-Product Development Process

question 9

Essay

Describe the idea screening stage of the new-product development process.Describe a common test used during the screening stage.

---

Definitions:

Social Architect

A person or role focused on designing and shaping social structures, communities, or organizations to improve functionality, culture, and interactions.

Bennis And Nanus

Researchers known for their work on leadership, particularly in identifying strategies and behaviors of effective leaders.

Management By Exception-Active

A management style where the manager actively seeks out deviations from the norm or problems in order to take corrective actions promptly.

Intellectual Stimulation

The aspect of leadership that involves promoting innovation and creativity among followers.