After Mattel Evaluated Many New Products to Add to Its

question 62

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept testing
• C) market testing
• D) idea manipulation
• E) idea diffusing

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Definitions:

Anticipate

To expect or predict an event, trend, or outcome before it happens, often based on analysis or intuition.

Practice

The repeated exercise or application of a skill, activity, or idea to gain improvement and proficiency.

Product Quality

The measure of a product's performance, durability, reliability, and compliance with standards that meet or exceed customer expectations.

Feedback-Based Quality

An approach to quality improvement that relies on using customer or user feedback to inform changes and enhancements.