Which Product Characteristic Affecting the Rate of Adoption Represents the Degree

question 97

Multiple Choice

Which product characteristic affecting the rate of adoption represents the degree to which the new product is consistent with existing values and product knowledge,past experiences,and current needs?

• A) Complexity
• B) Compatibility
• C) Relative advantage
• D) Observability
• E) Trialability

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Definitions:

Mate Selection

The process by which individuals choose their partners, influenced by a multitude of factors including biological, cultural, and personal preferences.

Physical Appearance

The way one's body, hair, skin, and overall external looks are observed by others.

Empirical Research

A way of gaining knowledge by means of direct and indirect observation or experience.

Happiness

A state of well-being and contentment characterized by positive emotions ranging from joy to intense pleasure.