The Pedometer Is Getting Kicked Up a Notch with the New

question 154

Multiple Choice

The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online is the _____ stage.

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) commercialization

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Definitions:

Postmodern Society

A phase of society characterized by skepticism towards grand narratives and ideologies, embracing pluralism, diversity, and a questioning of universal truths.

Work Clock

A device or system for measuring and recording the hours worked by an employee, or metaphorically, the cultural or personal expectations regarding work hours and effort.

German Term

A word or phrase that is in the German language.

Cultural Relativism

A principle that suggests one should understand individual human behaviors and ideas within the context of the culture in which they are found, without making judgments.