There Are Five Categories of Adopters That Participate in the Diffusion

question 25

Essay

There are five categories of adopters that participate in the diffusion process.Name and briefly describe each of these five categories in the correct order from earliest adopter to last adopter.

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Definitions:

Customer Complaints

Feedback from customers expressing dissatisfaction with a product or service.

Free Consulting

Offering professional advice without charge, often as a way to introduce services or gain trust.

Indirect Method

A technique that subtly conveys messages or arrives at conclusions, often used in communication or financial statements.

Goodwill Messages

Written or spoken communications intended to foster positive relations, show appreciation, or build good will between individuals or organizations.