At the My M&M's Web Site,customers Can Design Their Own

question 124

Multiple Choice

At the My M&M's Web site,customers can design their own versions of the famous candy.Customers choose from 25 M&M'S colors;write a message,add clip-art,or even a face to each M&M,and select specific packaging.This is an example of:

• A) a cooperative service
• B) mass customization
• C) aggregated standardization
• D) a market development strategy
• E) mental stimulus processing

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Definitions:

Racial/Ethnic Group

A category of people who identify with each other based on common ancestral, social, cultural, or national experiences, with recognition that race is a socially constructed concept.

Native Americans

Indigenous peoples of the United States, including various tribes, communities, and ethnic groups that were present in the territory before European colonization.

Renting Homes

The process of paying a landlord for the use of a residence over a specified period, without obtaining ownership.

Income

Income is the monetary payment received by an individual or household for work or through investments, pensions, or other sources, which is used for daily living expenses and savings.