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Describe the Five Gaps Identified in the Gap Model of Service

question 104

Essay

Describe the five gaps identified in the gap model of service quality that can cause problems in service delivery and influence customer evaluations of service quality.Discuss ways marketers can close each gap.


Definitions:

Main Idea

The main idea is the central point or the most important concept being conveyed by a piece of writing, speech, or argument.

Examples and Evidence

Specific instances or data provided to support or illustrate a claim, argument, or idea.

Scope

Refers to the extent or range of an area or subject matter that something deals with or to which it is relevant.

Business Message

Communication conveyed through various channels that is related to the conduct, operation, or management of a business.

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