Name and Briefly Define the Three Categories of Pricing Objectives

question 128

Essay

Name and briefly define the three categories of pricing objectives for services.

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Definitions:

Proactivity

The action of taking initiative, anticipating potential issues, and implementing solutions before problems arise.

Positive Affect

A dimension of emotional experience that refers to feelings that are enjoyable and pleasurable, including happiness, joy, and enthusiasm.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment, evaluation, and problem-solving.

Organizational Citizenship

Behavior exhibited by employees that is beneficial to the organization but not directly recognized by the formal reward system.