Relationship Marketing Can Be Practiced at Three Levels,each Level Adding

question 175

Essay

Relationship marketing can be practiced at three levels,each level adding a new kind of bond with the customer.Name and describe each of these levels,using a legal service to illustrate each level.

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Definitions:

Bonds

Debt securities issued by corporations, governments, or other entities to investors, promising to repay the principal along with interest at a specified date.

Annual Market Rate

The interest rate applicable for a period of one year, often used in the context of loans, savings, or investments.

Present Value Tables

Tables that help in determining the present value of a future amount of money or stream of cash flows given a specific interest rate.

Issue Price

The issue price is the price at which securities, such as bonds or stocks, are sold to the public or initial investors during their first offering.