Canesta Company Has Developed a Virtual Keyboard Out of Light

question 27

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

• A) Exclusive
• B) Controlled
• C) Extensive
• D) Reciprocal
• E) Selective

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Definitions:

Indirect Labor

Labor costs associated with the production process that cannot be directly linked to specific units or products, such as maintenance personnel salaries.

Manufacturing Equipment

Machines and tools used in the process of producing goods.

Direct Materials

Direct materials are raw materials that can be directly attributed to the production of goods.

Product Costs

Product costs are the expenses directly associated with the production of goods, including raw materials, labor, and manufacturing overhead.