The _____ Process Seeks to Align Supply and Demand Throughout

question 70

Multiple Choice

The _____ process seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior.

• A) manufacturing flow management
• B) demand management
• C) product development and commercialization
• D) order fulfillment
• E) customer service management

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Definitions:

Consumer Decision Process

The stages a buyer goes through when deciding whether to purchase an item, including need recognition, information search, evaluation, purchase, and post-purchase behavior.

IMC Budgeting Process

The method of allocating and managing funds for integrated marketing communications.

Media

Various channels and platforms used to convey information or entertainment to large audiences, including print, broadcast, and digital formats.

Right Audience

The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.