Whirlpool and Lowe's Every Week,Whirlpool and Lowe's Have an On-Line Conference Call to Conference

question 100

Multiple Choice

Whirlpool and Lowe's
Every week,Whirlpool and Lowe's have an on-line conference call to discuss what appliances are selling in the stores,and what capacity Whirlpool has to make product.Often,the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's.This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers.However,sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question.It then becomes a question of demand shaping for Lowe's.What promotions,in-store displays,sales incentives,etc.can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way,Lowe's,Whirlpool,and their suppliers manage supply and also demand.
-Refer to Whirlpool and Lowe's.A tremendous amount of _____ exists between Lowe's and Whirlpool,which is evident by the long-lasting,value-added offerings Whirlpool provides to Lowe's.

• A) channel manipulation
• B) customer integration
• C) resources integration
• D) yield management
• E) corporate socialization

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Definitions:

Injunctive Norm

A social norm that prescribes how individuals are supposed to behave in a given context, reflecting what is approved or disapproved by society.

Descriptive Norm

Social norms that convey information about what is commonly done in specific situations, guiding behavior through the understanding of what is typical or normal.

Violent Human Being

An individual who exhibits behaviors involving physical force intended to hurt, damage, or kill others.

TASERs

Brand name for electronic control devices designed to incapacitate individuals through the use of electrical shocks, often used by law enforcement.