Why Is the Selection of a Retail Location So Critical

question 81

Multiple Choice

Why is the selection of a retail location so critical to a store's success?

• A) Location affects pricing decisions but does not affect store image.
• B) Customers will not drive out of their way to find a store.
• C) A location decision ties up funds that will not appreciate or gain in value.
• D) A location decision typically requires a large,semipermanent commitment of resources.
• E) Employee density is affected by the area in which the store is located.

Grasp the significance of niche marketing and its contrast with mass marketing.

Learn about the psychological factors, including cognitive dissonance, affecting consumer decisions.

Become familiar with the methods of sales forecasting and their importance.

Understand the process and importance of conducting market research.

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Definitions:

Required Rate of Return

The lowest expected yield an investor anticipates from a specific investment, considering its associated risk.

Growth Rate

The rate at which a company's earnings or economy expands over a specific period.

Dividend

A part of a firm's profits shared with its stockholders, usually as cash payments or extra shares.

Rate of Return

The beneficial or adverse change in an investment's valuation over a particular duration, indicated as a percentage of the initial capital.