After Defining and Selecting a Target Market,retailers Must Develop the Six

question 30

Essay

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

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Definitions:

Shallow Processing

A cognitive processing of stimuli that focuses on superficial characteristics rather than the deeper meaning, leading to less durable memory traces.

Physical Features

These are the natural and distinctive characteristics of a person's or object's appearance, including shape, size, and configuration.

Symbolic Characteristics

Symbolic characteristics refer to the representation of abstract qualities or concepts by symbols or underlying meanings rather than literal features.

Analyzed

Examined methodically and in detail, typically for purposes of explanation and interpretation.