Effective Promotions Are Designed to Either Amuse or Assist the Target

question 75

True/False

Effective promotions are designed to either amuse or assist the target audience.

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Definitions:

Attitudes

Mental states or orientations that reflect the evaluations, feelings, and propensities toward aspects of our environment, such as people, objects, and ideas.

Institutional Prejudice

Prejudice that is caused by policies in the workplace that are not intentionally set to exclude members of specific groups or to treat them differently, but which have that effect anyway.

Groupthink

A psychological phenomenon occurring within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Discriminatory Effect

The negative impact of practices or policies that, intentionally or not, result in unfair treatment of certain groups.