The Main Function of a Promotional Strategy Is To

question 17

Multiple Choice

The main function of a promotional strategy is to:

• A) convince the target customers that a firm's products offer competitive advantages over those of its competition
• B) find a niche in the marketplace for the firm and its products
• C) provide the firm with research information about the success of its marketing effort
• D) create efficient distribution channels
• E) guarantee control over the length of the stages of the product life cycle

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Definitions:

Warranties

Legal guarantees from sellers that the product will meet certain quality and reliability standards, and offering repair or replacement if it does not.

High-Quality Goods

High-quality goods are products that meet or exceed customer expectations in terms of performance, durability, and satisfaction, often associated with higher standards of production and materials.

Product Quality

The characteristics and features of a product or service that bears on its ability to satisfy stated or implied needs.

Market Signaling

Process by which sellers send signals to buyers conveying information about product quality.