Which of the Following Outlines a Sequential Four-Step Process for Achieving

question 119

Multiple Choice

Which of the following outlines a sequential four-step process for achieving promotional goals?

• A) Communication model
• B) Hierarchy of impacts
• C) AIDA concept
• D) Maslow's hierarchy of needs
• E) Schramm's model

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Definitions:

Selling Points

Distinctive or advantageous features that make a product or service attractive to potential buyers.

Screening Interview

An initial interview conducted to determine if a candidate has the basic qualifications for a position.

Verbal Skills

The ability to convey thoughts, ideas, and information effectively through spoken language.