The Ultimate Objective of Any Promotion Is a Purchase or Some

question 142

Essay

The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.

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Definitions:

Foreign Corrupt Practices Act

A United States law that makes it illegal for U.S. citizens and entities to bribe foreign government officials for business purposes.

Bribery

A corrupt and illegal activity in which a person offers, gives, solicits, or receives money, services, or anything of value to gain an illicit advantage.

Stock-option Backdating

The practice of altering the date of granting stock options to a date when the stock price was lower, to provide a favorable exercise price for the recipient.

Securities Fraud

Deceptive practices in the stock or commodities markets that induce investors to make purchase or sale decisions based on false information, frequently resulting in losses, in violation of securities laws.